Custom Alerts

[Anonymous]

We are setting up custom news alerts on our website where a subscriber can create an alert based on some fields to send them an email with the information (like Google alerts). Is there a way we can hook this up to Marketo so that we are able to track what people are receiving and/or clicking on and opening?

[Anonymous]

Do you mean that you are having people indicate their interests like in a "preference center" form and then sending them a personalized emails from Marketo based on their interests?

[Anonymous]

Yes, but each subscriber will be able to customize their interests using a serach field and drop-down fields.