CRM Integration: How does marketo handle duplicate CRM contacts or leads?

[Anonymous]

CRM Integration: How does marketo handle duplicate CRM contacts or leads?

How does it handle duplicates when an autosync is executed. For example what if there is both a lead and contact in the CRM with the same email address. Here are a few scenarios...

scenario 1: bob@asdf.com - SFDC Contact and  SFDC Lead.

scenario 2: bob@asdf.com - SFDC Contact and SFDC Contact .....(duplicate contact record)

scenario 3: bob@asdf.com - SFDC  Lead and SFDC Lead.....(duplicate lead record)

[Anonymous]

The article "Working with Duplicate Leads" clarifies the key aspects

https://community.marketo.com/MarketoArticle?id=kA050000000KytMCAS

Merged leads are also covered

What happens when leads are merged in Marketo or SFDC?

https://community.marketo.com/MarketoArticle?id=kA050000000KytOCAS