Creating Snooze Marketing Suspended Option on Unsubscribe Page

[Anonymous]

I would like to create a Snooze option in our Unsubscribe / Email Subscriptions page for those leads who don't wish to fully unsubscribe from our emails, but instead they rather "snooze" (suspend marketing) for a determined amount of time (2 weeks, 3 months, etc). Has anyone done something like this? My first thought is creating a custom field in SFDC for each "snooze" option, then creating a form, inserting it in my unsubscribe page, and creating a trigger so that when a lead selects one of these snooze options the custom field in SFDC is automaticay ticked / checked. Thoughts? Ideas?

[Anonymous]

Great question? Following to discussion to find out!

[Jep_Castelein2]

See an example here: http://pages2.marketo.com/emailsubscription.html. It uses a hidden field "Suspend_Email_for_90_Days" and some custom JavaScript which - when the button is clicked - sets the field to TRUE, then submits the form. Inside Marketo it triggers a Smart Campaign that will set Marketing Suspend to True, Wait 90 Days, then set Marketing Suspend to FALSE again.

[Anonymous]

My thought is to create a date field in Marketo. "Snooze Until" ... Add it to a form. I haven't tested Marketo's date fields on forms, but I'd assume it pulls up a date checker that will show you a calendar so a user can pick a date.

Then create a smart campaign, filled out form. In your flow, make the first step, CDV Marketing Suspended = True. Then add a Wait Step, click the gear, Wait Until, and put in the token for the Snooze Until date. Then add CDV Marketing Suspended = False.

I'd think that'd work to do what you want.

[Anonymous]

Figured it out!!! Here is what I did in case anyone wants to replicate:

1. Created a custom SFDC picklist field called Marketing Snooze
2. Added the new field to my unsubscribe / email subscriptions Marketo form
3. Created a trigger per Marketing Snooze picklist option (for example, 2 weeks): Smart List:: Data Value Changes - New Value = 2 Weeks, Flow:: Marketing Suspended = True, Wait = 2 weeks, Marketing Suspended = False

Tah-dah!

I also created a bit of javascript so that when the Marketing Snooze option is selected, all the other email subscription options on the page are unchecked. So the lead has the option to either unsubscribe from some or all of our email types, OR snooze marketing for a certain amount of time.

[Anonymous]

Val,

Would you be willing to share your javascript? I really wanted to do something similar to what you've mentioned, but javascript and I haven't gotten along well recently 🙂 Thanks in advance.

-Trask