Creating SmartLists?

[Anonymous]

I am in learning mode... is it a best practice to create smart lists as local asset within a program, or is it best to create the smart list when I create a program from the Audience tile in the progam set up window?  In the first instance, the smart list appears as an asset in the left nevaigation tree. In the second instance it does not seem to do that. I hope that made sense...

[Anonymous]

Hi Paul. These are two types of programs. When you are setting up an "Email Program" you use the Smart List in the Audeince Tile. This acts the same as when you have a regular program which contains a smart campaign with a flow step to send out an email. These two, in effect, are identical, they just have different presentations and some underlying features.

There is IN ADDITION, a Smart List which you can add into a program as a local asset. That Smart List is going to tell you real time information about your database. Think of it like asking a question, "Tell me all the people who visited page X, or show me all the people who come from Company Y."

So ... These are all Smart Lists. They define an audience for you. Whether you're using a Smart List as a standalone local asset, or as the beginning of a smart campaign or within the slick UI of an Email Program. They all have the same basic function.