Creating a smart campaign based on links clicked in email

[Mel_1210]

Hi All, 

I need to create a smart campaign where the triggers start by a specific link clicked in an email, and it seems that Marketo isn't recognizing the click in the email because it doesn't trigger anything, 

What are the elements I need to take into consideration for this? 

Kind regards, 
Melanie 

[Josh · Accepted solution]

Hi Melanie, A few things to check...

• Trigger:  URLs are specific, sometimes it's better to use link "contains" than link "is" if there might be some variation
• Trigger: Have you specified the email?  Is it correct
• Link: Only tracked emails will trigger a smart campaign. A quick way to check is to hover over the link in the email you've received and it should be your tracking domain or a marketo created link.  If it shows the actual url it is not being tracked.   
  • If you are sending yourself a test the tracked link won't be set, you would need to send yourself an email using a smart campaign to test the trigger
  • Make sure the link is set up to be tracked (this is the default)
  • Is the link dynamic?  If you are using a token to create the link it may not track 
• Is the smart campaign active?
• Are their members in the campaign? If so check their activity log 
  
• If the user you are testing already triggered the smart campaign, is the campaign set to only trigger once per person?
  

[Katja_Keesom]

Great checklist! We may be able to help further if we had a screenshot of the actual trigger that was set up. One thing that can trip you up here is that when specifying the link, you do need to include the https at the beginning. If you specified Link is and you didn't add the https it will not fire.