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Country IP vs. field data for double opt-in

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Anonymous
Not applicable

Country IP vs. field data for double opt-in

Hi All,

There are a number of countries that require double opt-in. In order to know which country the person is, we use a country field. Given the scenario the country in the country field and the country captured by the IP address are different and require different opt-ins (one single opt-in and one double opt-in) which one prevails? I would think the one captured by the country field, but wanted to hear your thoughts.

Thanks!

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Keith_Nyberg2
Level 9 - Champion Alumni

Re: Country IP vs. field data for double opt-in

Hey Macarena,

I honestly wasn't very keen to add a country drop field to our forms, but our legal team asked that we do this.

Reason being is whatever is selected in that field, is what the user is defining as their country and should be respected over where they are located based on IP at the time of filling your form.

Ex:// I travel to Germany for work but am a US citizen. I would still put US as my country but the IP would track me as German.

So we are using the country field as it is selected by the user and not using inferred country information for our DOI processes. Again, because this is where the user told us they were, not were we assumed they are located.

Hope this helps.

Keith Nyberg

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7 REPLIES 7
Keith_Nyberg2
Level 9 - Champion Alumni

Re: Country IP vs. field data for double opt-in

Hey Macarena,

I honestly wasn't very keen to add a country drop field to our forms, but our legal team asked that we do this.

Reason being is whatever is selected in that field, is what the user is defining as their country and should be respected over where they are located based on IP at the time of filling your form.

Ex:// I travel to Germany for work but am a US citizen. I would still put US as my country but the IP would track me as German.

So we are using the country field as it is selected by the user and not using inferred country information for our DOI processes. Again, because this is where the user told us they were, not were we assumed they are located.

Hope this helps.

Keith Nyberg

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Anonymous
Not applicable

Re: Country IP vs. field data for double opt-in

Hi Keith

I am curious about your experience with adding the country field drop down to your forms. Have you noticed any negative impact? Do you know how many people are selecting a country versus using the inferred GEO?

Here is why I ask: I was thinking of having a field that auto populates on the form saying something to the effect of "your location is" [ Germany ] etc.  Then having some text saying if this is incorrect please select your location from the drop down box.  I was also thinking of having an icon with hover text 'why are we asking for this information?' etc.

Any thoughts on this approach? Thanks in advance!

Eric

Keith_Nyberg2
Level 9 - Champion Alumni

Re: Country IP vs. field data for double opt-in

Hey Eric,

I love the approach you outlined because it asks users to correct the assumed IP address if incorrect. Unfortunately, I'm not exactly sure how to operationalize the approach you outlined with my current skillset (feel free to provide some details as to how you would accomplish this). Regarding your question of moving to the country dropdown, we are preparing to implement this process globally on Feb 1 (so i've had conversation with out legal team about what this all looks like and their preferred method, but are still finalizing and testing). As we plan to make the country field required on form submit, we're not really giving users the ability to use their inferred information and thus, they must provide a value in the required country field. I'll definitely update this thread with findings along the way but assume there will be room for improvement. Our goal is to get the basics in place asap and then refine user experience as issues or new ideas are presented by the community.

On that note, I really am surprised at the lack of content regarding this exact topic in the community. Alot of people talk about email preference centers, but no one has really outlined exactly what they built for DOI and showcased they smart campaigns they have running behind the scenes to enable their processes. Kind of a bummer...

Sincerely,

Keith Nyberg

SanfordWhiteman
Level 10 - Community Moderator

Re: Country IP vs. field data for double opt-in

I'll be adding a post to the blog this week that shows how to use automated Geo IP info as a suggestion, while letting the lead override w/their true jurisdiction if necessary.

Anonymous
Not applicable

Re: Country IP vs. field data for double opt-in

Sanford - I can't wait to read it!  So timely

Keith_Nyberg2
Level 9 - Champion Alumni

Re: Country IP vs. field data for double opt-in

Awesome!

Anonymous
Not applicable

Re: Country IP vs. field data for double opt-in

Awaiting the blog Eagerly.