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KanakoTone
Level 5

Contents exhausted

Hello,

I have an Engagement Program with only one email. I set the cadence as every Mon to Fri, every week, and I'd like to touch 1% of members every day.

The attached is the screenshot of the smart campaign. After the first cadence, everyone in this program has become Exhausted though 99% of them didn't receive anything.

1. Why does it happen? I understand that exhausted means there are nothing more to send out in the stream. What's the workaround if this flow should not work?

2. How can I change the status back to non-exhausted so that I can send out the same email to another 1% of people?

Screenshot 2016-05-03 08.52.29.png

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Grégoire_Miche2
Level 10

Re: Contents exhausted

Hi Kanako,

Only 1% received the email, but 100% where sent to the smart campaign. With nested programs, what counts is whether or not the lead is a member of the program, not whether or not they were sent the email by the smart campaign.

If you want to achieve this, you will have to select 1% each day and add them to the engagement program.

But I would not use an EP for this. And managing 1% each day will need to create a flow step with 100 choices...

-Greg

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4 REPLIES 4
Grégoire_Miche2
Level 10

Re: Contents exhausted

Hi Kanako,

Only 1% received the email, but 100% where sent to the smart campaign. With nested programs, what counts is whether or not the lead is a member of the program, not whether or not they were sent the email by the smart campaign.

If you want to achieve this, you will have to select 1% each day and add them to the engagement program.

But I would not use an EP for this. And managing 1% each day will need to create a flow step with 100 choices...

-Greg

View solution in original post

KanakoTone
Level 5

Re: Contents exhausted

Is there any way to change their exhausted status, instead of removing them from the list and adding them again?

Also, selecting 1% and adding them manually doesn't seem sustainable. Do you think it's possibla to automate by a smart campaign? From a smart list, random sample 1% and add to the EP, and recurring this flow once a day. Thoughts?

Anonymous
Not applicable

Re: Contents exhausted

You could do this with a field I believe.  If they receive the email the field is true, if not the field is false.  Then use that field to determine the next 1 %

Grégoire_Miche2
Level 10

Re: Contents exhausted

Hi Kanako,

I fully agree that using the random sample to select 1% 100 times is not sustainable.

If the base you are addressing is fixed (meaning you do not have to add or remove leads, you may:

  1. Create a field in Marketo Call it "Send Date"
  2. Export the list (only the email)
  3. Use the Excel random function to generate a value between 0 and 99 and add it to the first send date
  4. Upload that value in Marketo with an import n the "Send date' field
  5. Create a smart campaign that waits until "send date" and sends the email.

-Greg