Company Name Keeps Changing

Venus_Wills · ‎09-06-2013

We’ve continuously had this issue where Marketo keeps changing the company name field in our database. For example, say a lead is from Accenture. The correct account name in SFDC is "Accenture Plc." That field is almost never correct in Marketo. It rotates through all the different versions of the name that has been entered into our system through forms, list uploads, etc. Sometimes it reads “Accenture” and sometimes “accenture.” In the activity log, it shows that whenever Marketo is synced with SFDC, it keeps trying to change it back to "Accenture Plc." See image below.

We’ve contacted customer support but was told that SFDC is source of the change. If you look at the image, it never logs when "Accenture Plc" is changed to "Accenture" but only the other way around. If SFDC and Marketo are syncing correctly, the company name should always be "Accenture Plc."

Any insight is greatly appreciated!

Mike_Reynolds2 · ‎09-28-2015

When a field value on the Company/Account object is changed, all lead records associated to the same Company/Account inside of Marketo will have that change made to them as well. The problem we find is that the Change Data Value activity is only logged on the individual lead record where the change was actually made. All other leads associated to the same Company/Account that got the change due to that association will not show the Data Value Change activity at all.

Since SFDC is the owner of the Account object, the next time it syncs, the value from the SFDC side will overwrite the other value. That's why you don't see the value change to the wrong value but do see the correct value coming down from SFDC.

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