And if you do need to map a custom field in Marketo to a field in CRM, you can open a Support ticket and this can be done on the backend. Just don’t make a habit of doing it this way.
When you first sync SFDC to Marketo, you have the option to map your fields. After that, you will need to create fields in SFDC first and make them available to the Marketo Sync User. That field will then be automatically synced to Marketo. More info here:
And if you do need to map a custom field in Marketo to a field in CRM, you can open a Support ticket and this can be done on the backend. Just don’t make a habit of doing it this way.
Thank you both. I did review the documentation, but that field is just not there. I am thinking that maybe got created in Marketo first (?), and hence messing the mapping and all. I will ask the Marketo team for support as I did not know they could help with that.
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