Closed Lost Nurture Campaigns - Best Practices, Tips, and Suggestions?

[Valerie_Armstro]

Hi Marketing Nation!

I'm working on implementing a closed lost nurture program and have done some research on best practices as far as content, cadence, etc.  However, I'm curious about what suggestions and tips other Marketo users have.  Share your campaign(s) tips and suggestions or what you've seen other companies do for their closed lost opportunities.

Looking forward to hearing some great stuff from all of you!

[Anonymous · Accepted solution]

Valerie Armstrong​ I am sure others will jump in, but do you know about these resource:

All New: The Definitive Guide to Lead Nurturing – Marketo.com

Lead Nurturing Guides for More Sales-Ready Leads - Marketo 

Lead Nurturing Cheat Sheet – Marketo.com

How to Create a Lead Nurturing Strategy – Marketo.com (I like this one)

[Valerie_Armstro]

Thanks Scott K. Wilder​ - I've actually already downloaded a few of those and used some of the tips in there. Great stuff! I was hoping to get more of an idea on what type of content others have seen work well to re-engage closed lost and recycled leads and cadence as well. I am testing both the email content and cadence with this program I'm building so I guess I'll find out as soon as the data starts coming in.

[Katrina_Yang]

Hi Valerie! 

How is it going with the closed lost nurture programs you built? I'm interested in what content and cadence work well, and I'm hoping to get some great ideas from you! 

Best,