I was looking through a lead's activity log and noticed he recently clicked a link in one of our emails (which was a link to a landing page), but there was no activity of "visit webpage" in his activity log. I'm confused because if he clicked a link to go to a landing page then why isn't there an activity that identifies he visited the webpage? Anyone have any idea?
As Jason mentioned, there are a number of potential technical reasons.
For example, if the user is using a browser extension like Adblock or Ghostery, this will block Marketo's Munchkin tracking code from loading. As a result, "visit webpage" will not show up in the activity log for the user.
I definitely have the munchkin tracking code on the page b/c some lead's did have the "visit webpage" activity in their activity log. It must be one of the technical reasons listed above. Thanks everyone for your help!