Click through rates

[Anonymous]

I ran a few campaigns with the same CTA link and am not seeing any clicks on the link. As this is highly unlikely given the quanitity of the populations, is there anyway I can retroactively tell clickthrough rates? I tried creating a smartlist but I think for some reason the link wasn't being tracked (I noticed that the URL looked normal and didn't have the same tag that it usually does in campaigns)

Thanks

[Gerard_Donnell4]

Hi Rachel,

This would not be perfect or super accurate especially on a per email basis. If you were driving the leads to your own site that has the Marketo tracking code installed you could run a Visited Web Page smart campaign.

Create a smart campaign.

In the smart list section use "Opened Email" and "Visited Web Page" as a filter and you could also add a constraint of "Date of Activity" no narrow it down to after the emails were sent.

In the flow step you could then just add anyone that qualifies to a static list. 

It might not tell you the CTA stats but at least you'll know how many people visited the web page and opened the email.

Also, do you have access to Google Analytics.  You could look at the traffic for the page and check the Referral Traffic statistics.  By comparing them to the days before you might be able to get an accurate enough number of CTA clicks (As long as there wasn't complimentary campaigns driving visits from Socials media sites etc.)

[Anonymous]

Thanks Gerard Donnelly​ if this link wasn't directing to my website, would there be another way to solve this? If it helps, it was directing to a survey site.

[Gerard_Donnell4]

Hi Rachel Siegman​

Does the survey identify personal details? If so you could cross reference with the opens email static list.  If not, I'm not sure there is another way I'm afraid.

[Dory_Viscoglio]

Hey Rachel, that's not going to be possible to track because you don't have your munchkin on that survey site. Marketo can only track page visits to Munckin-containing pages.

[Anonymous]

Also, how do I ensure this doesn't happen again?

[Dory_Viscoglio]

Hey Rachel, you will want to ensure that your links do not have a mktNoTrack class associated with them to ensure that this doesn't happen going forward.

[Anonymous]

Hi Dory Viscogliosi

How do I ensure that? Is that something on the end of the website or when I am embedding the link within my CTA?

Thanks,

[Nicholas_Manojl]

My guess is that your link was inside a {{my.token}} or {{lead.token}}.

It's one of those annoying things that I swear never used to be this way.. (but I've seen plenty of people mention it before)...

but in any case, there are some methods that will generate a tracking link and some that won't.

http://www.google.com = {{my.link}} = will not track.

www.google.com = http://{{my.link}} = will track.

your milage may vary, for some reason..

[Dory_Viscoglio]

Hey Rachel, here's some info from Marketo docs. Disable Tracking for an Email Link - Marketo Docs - Product Docs  I would look at the template level, and the email level.

[Anonymous]

Hi Dory,

Sorry to get so granular, but I used the same template with a different URL in the CTA and it was able to track clickthrough rates (and I didn't do anything different) Any other clues where I can look as to why this happened?

[Anonymous]

Is there any way to retroactively recover this data?

[Nicholas_Manojl]

>but I think for some reason the link wasn't being tracked (I noticed that the URL looked normal and didn't have the same tag that it usually does in campaigns)

Sadly, it wasn't being tracked.

[Devraj_Grewal]

You can run an email link performance report and that will show which links specifically were clicked.

More info: Product Docs

[Amanda_Thomas6]

Hi Devraj Grewal​

Have you ever ran into a situation where you email link performance report shows more clicks than the email click through rate? We get this quite often. Does email link performance track clicks in sample emails? I know I learned the reason why @ some point of time, but can't remember.

[Devraj_Grewal]

Amanda,

The email link performance report is going to show all clicks (left column) along with the number of leads (right column), this means that links were clicked multiple times by the same lead as well as leads clicking on more than one separate link. The email performance report's click-thru rate is going to show, of all leads delivered the email, how many clicked.

[Amanda_Thomas6]

Right, Right. Thanks!