Changing the Style of a URL Token

[Anonymous]

I was wondering if there was a way to change the color of a URL that comes from a token?  For example we style all of our URLs with red instead of blue and I wanted to change the Go to Webinar unique URL token to display in red.  Is this posisble?

[Anonymous]

Hi Liz~

If you are using program-level tokens, this is very possible using a rich text token.  This works similar to design studio, so you can make it any color you want and any size. Hope this helps!

[Anonymous]

Hi Heather,

Thanks for responding.  The Go to Webinar member url token: {{member.webinar url:default=edit me}} is an out of the box token and isn't rich text, not quite sure how I would go in and edit it, maybe I am not understand what you are suggesting. 

[Kim_Allen]

Hey Liz - 

Did you ever figure this out?

[Anonymous]

I am wondering this same thing. We have the default system email token {{lead.Email Address}} in our email's unsubscribe footer. Because it seems to add a "mailto:" link to make the email address clickable, but it's not using the styles we defined for links in the rest of the email. Is there a way to control the link style??? 

[Kenny_Elkington]

If I understand the issue correctly, you would want to apply the style like this:

<a href="{{lead.URL Token}}" style="color: #FFFFFF;">Link Text</a>

Am I misunderstanding what you're attempting to do here?

[Anonymous]

I wish it were that easy. Actually, the link is already defined as part of the token, by virtue that it is an email address. To be honest, I'm not sure if the token is creating the <a href="mailto...">...</a> when it embeds the token in the footer, or if it's the email clients doing it automatically. I guess, if it's the latter, then I'm out of luck?

[Kenny_Elkington]

Marketo only prints the email address itself from the token and does not autogenerate an anchor tag so that would be the email client applying the tag.  I believe if you create your own anchor, it should allow you to apply your desired styling.