How are you responding to the pending changes to European data law (the General Data Protection Regulations)? It is likely to have a significant impact on marketing in Europe and it will more than likely require those marketing in Europe to drive more towards a fully inbound approach.
It will happen over the next 12-24 months which is not nearly as long as it sounds.
There are a couple of interesting articles below:
Direct Marketing Association
Marketing Week
As we all know some European countries such as the Germanic countries already have double opt-in processes but Europe is going to become more strict on a pan-European basis so have you started to consider this? What steps have you taken so far or plan to take?
I’d be interested in hearing from people in the comments and I will share by return.
Adchoices