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Change Program Status for "If was Sent Email" or "If was Delivered Email"?

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Anonymous
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Change Program Status for "If was Sent Email" or "If was Delivered Email"?

Hey all,

When we send out event invites, I see two options: change status "if was sent email" OR "if was delivered email".

Which do you all use? Right now we use "If was sent email"..

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Curious to hear thoughts!

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Ravi_Ansal2
Level 6

Re: Change Program Status for "If was Sent Email" or "If was Delivered Email"?

Hi Allison,

I will vouch for email is sent as whether the email is delivered or not you have invited them.

As it depends on your Matrix weather it is on the Number of audience you reach or Number of audience you target

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2 REPLIES 2
Aslihan_Ayan_Ha
Level 7

Re: Change Program Status for "If was Sent Email" or "If was Delivered Email"?

I advocate for delivered. I think it provides more the accurate metrics for conversion.

Ravi_Ansal2
Level 6

Re: Change Program Status for "If was Sent Email" or "If was Delivered Email"?

Hi Allison,

I will vouch for email is sent as whether the email is delivered or not you have invited them.

As it depends on your Matrix weather it is on the Number of audience you reach or Number of audience you target

View solution in original post