Change Program Data - Success Date, not synching to SFDC Campaign?

[Anonymous]

We run a report on marketing influence/meetings generated based on the lead's success with our programs. In the case of conferences, we usually need to take a few days before loading the leads into marketo, at which point the sales team may have already begun setting up meetings etc.

So we religiously use "CHANGE PROGRAM DATA" to change the success date of these conferences to the actual date of success. Problem is that this doesn't seem to update the FIRST RESPONDED DATE at the SFDC Campaign level, where we run our reports from. 

Ultimately, this causes influence from an event such as a conference to appear to come AFTER the lead scheduled a meeting with sales. 

Is there any way to get SFDC to update the responded date automatically? I would have thought the synch would have taken care of that, but apparently not. 

[Anonymous]

Unfortunately, the Member First Responded date in SalesForce is a system field that can't be edited (or so I'm told by our admin). You can create your own custom date field, but keep in mind that Marketo can't update the campaign member object, so you'd have to get fancy with populating that date using workflow rules from the lead/contact. There is some detail on how to accomplish this here: https://community.marketo.com/MarketoIdeaDetail?id=08750000000HfmtAAC

There are also a few solutions out there that replace badge scanners with a tool that creates a SFDC lead on the spot. I saw one of them at MUS13.

[Anonymous]

Hi Delinda - thanks for chiming in. This is unfortunate, especially since we have the lowest level of SFDC so we don't have the ability to create workflows I think.