CASL in Effect July 1 - How Are You Managing This?

[Anonymous]

I just found out about this law 2 weeks ago and prepared this document for internal and external use that explains our gameplan on how to comply in step-by -step fashion. You will encounter links to smart campaigns that you will not be able to access, but the corresponding screenshots will show the smart list and flow actions within. 

How we will comply with the law at Serena Software
https://www.mediafire.com/?zp8djdz69dg4672

I also recommend watching this Marketo webinar. It was the way I discovered the implied consent exceptions that are so key to maintaining contact with the majority of our Canadian contacts. 

http://www.marketo.com/webinars/getting-ready-for-the-canadian-anti-spam-legislation??utm_source=marketo&utm_medium=email&utm_campaign=na&mkt_tok=3RkMMJWWfF9wsRovu6%2FMd%2B%2FhmjTEU5z14usrWae%2FlMI%2F0ER3fOvrPUfGjI4JTcNqMq%2BTFAwTG5toziV8R7XDLc1ow9IQUhLl

[Valerie_Armstro]

For those of you who have consulted with a legal team regarding this new law, do you know if only updating your company's privacy policy is enough to make your company compliant with CASL?   From what I have been able to understand about this law, I believe it does not due to the language around express opt-in, which differentiates this law from CAN-SPAM....but just looking to confirm what I think I already know.