Capturing searches in different languages

[Erin_Miller1]

Hi everyone.

I'm looking to score on search engine searches for certain key words.  What if someone in China types in that key word using Chinese characters.  Does that trigger that scoring campaign?  Or do I have to add all key words in all languages into my scoring campaign?

Thanks!

[SanfordWhiteman]

What if someone in China types in that key word using Chinese characters. Does that trigger that scoring campaign?

Chinese characters aren't just phonetic symbols! It would be a totally different word or words across the different varieties of Chinese.

There's no on-the-fly translation of keywords.