Capturing leads who download a pdf with download button on a landing page without form

[Anonymous]

I want to create  a landing page without a form and with only a download button for downloading a white paper. I want to track leads who visited the landing page and who downloaded the white paper seperately.How do I do that?

[Anonymous]

Hi Aparna,
You can track page visitors using a Smart List with filter: Visited Web page = [your page name]. The number of visitors can be seen in page info in Design Studio as well.
To track people who clicked on the button, use filter: Clicked Link on Web page.

Hope this helps 🙂