Can we use token as a link

[Anonymous]

We are conducting a survey and we have customized the survey link based on the audiences' demography. I created a field for survey link in SFDC and upload the customized links. While launching the survey through campaign I used token to include survey link in email. But looks like Marketo is not considering it a link, though link is appearing as clickable and working fine, but when I tried to make a smart list to check who has clicked on the link, survey links (which is actually a token) is not appearing.

Is there a workaround for it to identify who has clicked on it?

Regards,

Abhishek

[Anonymous]

I believe if the entire URL is inserted into the link, Marketo doesn't include it when setting up the tracking redirects.

Users have got around this in the past by inserting some portion of the URL (e.g. "http://nation.marketo.com") as static, then appending the remainder with the token (e.g. "/survey123.html")

[Josh_Hill13]

if you place a URL in a text token, you must remove "https://" before inserting the token into the email or page location.

But yes, that will work just fine. Make sure you test it.

[Grace_Brebner3]

+1 to Josh Hill​'s answer, this is what I've always done, just looks like:

<a href="https://{{my.CTA token}}">

Alex Munro​ is correct too, especially on the why. A partial URL would work, and including the http:// reference won't necessarily make it not function as a link, Marketo just won't track it.

But definitely make sure you test carefully, it's easy to accidentally include the http:// in the token, or miss it in the <a> tag.

On a side note, I've also used separate tokens for links and UTMs in the past, which can be a handy way of ensuring UTM consistency.