Can we create our own personalized CRM connector?

[Anonymous]

We are currently using PEGA Systems as a CRM, and of course there is no connector already available to use.

One of the main issues we have is that Marketo is not yet synchronized with the CRM, and leads are being inserted in PEGA through excel files.

So what we are targeting, is a full integration between Marketo and PEGA, on Leads, Contacts, Accounts & Campaigns.

Can we develop our own Connector and use it with Marketo to connect both platforms?

Or should we use normal integration without really a "connector" that we can control from Marketo? We will be using Talend as middle-ware for the integration.

Also i have one more question that might be odd but just to make sure. Can we do this integration "In-House" between Marketo and our CRM, or do we have to work with a Marketo Partner?

[Grégoire_Miche2 · Accepted solution]

Hi Dory,

YOu will not be able to create a connector in Marketo that is similar to Salesforce one. You will have to do build it the other way around, develop an integration in your CRM that connects to Marketo API.

You can also use an ETL such as Informatica.

-Greg

[Anonymous]

Thanks a lot Greg.

And can we do everything on our own or do we have to work with a Marketo Partner?

[Grégoire_Miche2]

Hi Dory,

Do you have rest API development skills mixed with Pega systems development skill internally ?

-Greg

[Anonymous]

Hello Greg,

Yes we do! and based on your question I have my answer now!

Thanks a lot,

Dory

[Grégoire_Miche2]

The place to start is here: http://developers.marketo.com/rest-api/

Pls mark the question as responded.

-Greg