Can multiple Email Programs be contained within a normal program?

[Dan_Stevens_]

Just curious - can mutliple Email Programs be contained within a parent program (not an email program, just a regular Marketo program)?

[Anonymous · Accepted solution]

Hi Dan, if you're referring to the new Email Program, yes, you can nest multiple Email Programs within a higher-level program. The best way to do this is to create your primary program - let's say it's a Webinar Program - and then create the individual Email Programs as Local Assets. Hope this helps!

[Dan_Stevens_]

Thanks Jessica.  Yes, I am referring to the new Email Program.  I wasn't sure if it was applicable to use multiple email programs for multiple waves of emails within a single Marketo program or use the traditional approach of mutliple smart campaigns to send out the local email.

[Anonymous]

It all comes down to the reporting you're looking for, but either way works in terms of the functionality 🙂

[Anonymous]

Hi Jessica,

will the member status in email program projected to the parent program? or their program status is seperated?

thanks!
-Lynn

[Anonymous]

Hi Lynn, by default, the member statuses will be specific to the individual "child" programs. However, you can/should create Smart Campaigns to move members along the parent program progression as you see fit.

Best,
Jessica

[Anonymous]

Thanks Jessica!

based on my search on the community, email program is targeted mainly to one off email (with multiple send) and a/b test. do you think it is also applicable for multiple non-relative emails (different target list/different email contect)?

thanks again
-Lynn

[Anonymous]

Hi Lynn, I'm not sure I'm understanding your question correctly, but if you are sending multiple emails that are completely unrelated to one another (different assets, different audiences, etc.), then you should have a separate Email Program for each send. Only in the case where they are related to a larger scale "parent" program would you want to nest them. If they are stand-alone programs, then you should build them as such.

Best,
Jessica

[Anonymous]

Thanks Jessica! your answer is the one i am looking for! very helpful! thanks so much!

-Lynn