Can Marketo Munchkin tracking-script devide leads?

[Anonymous]

Hi Marketo Community!

Is it possible through the Marketo Munchkin tracking script to devide lead grographics with their IP-address?  

[Josh_Hill13]

you mean do reverse IP lookup and find out their location?
See inferred fields.

[Anonymous]

Yes. The reason why is because we have two departments in two different cities. So we want to devide them. 

[Josh_Hill13]

Divide what? The leads?

You can easily do this with the Inferred fields. If you wanted to mess with the code, then see developers.marketo.com

[Anonymous]

Yes I know I can devide the leads with the Inferred fields. 

But is Marketo able to (with Munchkin - trackingscript) already in the beginning devide the leads into different countries? If you know what I mean 🙂

[Anonymous]

Hey Mads, if you're talking about for lead assignment in SFDC, you could use the inferred country in the smart list and have a smart campaign in Marketo assign to one of your offices based on the inferred country. If you weren't going to assign to anyone specifically, you could also create a custom field that could potentially be called "Region" or "Office" and have a smart campaign to write which region would be responsible for that lead.