Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

Anonymous
Not applicable

Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

Have a custom web from for one section of site with no SFDC API so new leads have to be created manually.
Tags (1)
4 REPLIES 4
Anonymous
Not applicable

Re: Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

Anonymous
Not applicable

Re: Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

If you are using Wordpress, there are now some great plug-ins for web form integrations.  Inexpensive, quick and easy to implement:  http://wordpress.org/plugins/marketo/faq/
Anonymous
Not applicable

Re: Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

The first Question is.

Do you need a webtolead that create a new lead every time?

Or else will MKTO send both (Leads/Contact) to SFDC.

You can use the SOAP API and intergrate it. Remember to use Request Campaign to activate the program. over add to list.

(Since Add to list will trigger again if a lead get merge later on)

Anonymous
Not applicable

Re: Can Marketo collect web form data from a non-Marketo form and create a lead similar to web-to-lead?

I would vote that you replace the form that's on that non-Marketo landing page with a Marketo form following the instructions that bgomes recommended in this article: http://community.marketo.com/MarketoArticle?id=kA050000000KyqgCAC

We've done that for a few pages on our website that just couldn't be moved, and it's worked well for us.