Can bot open emails too?

[Riz_Alvi]

Hi,

We know that bots can click links in emails and have taken steps to correct it but recently we have seen bunch of "Opens" which we believe are bots.

Does bots have the capability to open an email but NOT click it? The second question, does anyone know what criteria (logic) is used on Marketo to identify "open" in email send?

Appreciate the response.

Thanks!

Riz

[SanfordWhiteman]

This question was just asked the other day, pls do a quick search.

Marketo, like all services, uses a tracking pixel. If it's requested: that's an open.

[Riz_Alvi]

Thanks but can bot only "Open" but NOT click. In other words, we are seeing opens but not clicks. 

Also, what is the logic or Marketo Email Bot Activity release (How it works).

Thanks!

Riz

[SanfordWhiteman · Accepted solution]

Thanks but can bot only "Open" but NOT click. In other words, we are seeing opens but not clicks. 

Of course. As noted, Apple opens to preserve anonymity but doesn't necessarily click.

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Also, what is the logic or Marketo Email Bot Activity release (How it works).

It attempts to use known lists of scanner IPs. It's not heuristic and its effectiveness is therefore very limited.