Our marketing operations team is currently in the process of executing our annual archiving process. So far it seems to be a VERY slow grind - we have hundreds of smart campaigns that need to be turned off and archived. I'm currently going through each program and individually shutting off each triggered smart campaign. These campaigns are being used to track standard email engagement - opens, clicks, unsubs..
Is there a more efficient way to bulk turn these off?
Thanks in advance 🙂
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Users had the option of deactivating/activating trigger multiple campaigns in Marketo Sky, but with it being deprecated you're left with API to deactivate the trigger campaign en-masse. You'd need the campaign ID to be passed in the URL path which you could get by using the query campaigns endpoint. You'll need some dev effort to build the setup for querying the campaigns, selecting the once you'd like to deactivate, getting their IDs, and then deactivating the trigger campaign by making API calls.
Following this thread out of curiosity, I would imagine this could be done with some creative use of the REST API but I'm not knowledgable enough about how that would work. 😁
You may already be aware of this, but one option could be to let Marketo's automated "idle trigger campaign" cleanup knock out some trigger campaigns for you. It may not get everything you want to deactivate, as it relies on a trigger campaign not processing anyone for 6+ months, but it could help cut down on the number of smart campaigns your team has to manually deactivate!
Users had the option of deactivating/activating trigger multiple campaigns in Marketo Sky, but with it being deprecated you're left with API to deactivate the trigger campaign en-masse. You'd need the campaign ID to be passed in the URL path which you could get by using the query campaigns endpoint. You'll need some dev effort to build the setup for querying the campaigns, selecting the once you'd like to deactivate, getting their IDs, and then deactivating the trigger campaign by making API calls.
This is helpful, but Marketo needs a better solution for this.
PREACH!