BrightTALK for Marketo

[Anonymous]

Hi guys,

I have already read the 3 pdfs from the launchpoint site (BrightTALK for Marketo – Marketo LaunchPoint) and already created my custom BrightTALK fields. Now I need the campaign templates but I have asked BrightTALK support and they tell me that Marketo support must provide them to me. I have asked Marketo support and they have no idea.

Have anyone used this BrightTALK "kind of" integration?

Regards,

Raúl

[Chris_Johnston · Accepted solution]

I think you just have to build out the campaign with the logic you want. It sounds like you have the connector setup, but just need to build a Smart Campaign. Marketo has Webinar Campaign templates to work from, so I would start from there but realistically you need to build out your own logic.

[Anonymous]

Hi Chris,

How do you know if the BrightTALK instance is connected to my Marketo instance, when I go to "Import Program" I only see my other instance (test or production) and the Marketo Program Library one.

[Frances_Lorezo]

Were you able to find or get master template in import to your instance from BrightTalk?