Hi Team,
I am curious to know how you are utilizing the Bot Activity feature in Marketo. Many of my clients are using an Activity Duration of 0 seconds, while some are using 2 minutes.
Recently, in one user group, they suggested a 2-second duration. I'd love to hear your thoughts and experiences on this.
Hi @Vinay_Kumar,
this is a very good topic.
Actually, I found the bot activity filtering on Marketo very helpful, but with some limitations. We've started lowering the duration between activities from 10 to 2 seconds: that was the average between a consistent bot detection within our database.
By the way, we found some problems that cannot be achieved very straight away: an example is that a few months ago, I spotted a spam filter that was clicking more than 60 times the same email link in 12 hours; in this case, the proximity wasn't helpful.
That was a problem for a scoring model (we were given a point for a single email click every 2 hours), also Demandbase was connected to the activities and it was giving 60 points for a single email (DB is not too smart for creating a constraining period).
Maybe just considering the UNIQUE activity as a trigger could be a solution, as of now the only way to achieve this is creating a smart campaign based on the single URL into the single email and scheduling it as ONCE, but this is not flexible.
Hi @Vinay_Kumar ,
Although Bot filter in Marketo is not 100% accurate, but definitely does a decent job in filtering majority activities.
Regarding the Time duration, I usually keep it to 1 this provides a good indication for any activity which is not intentional (might also include unintentional click by an human).
Time beyond 2 second have the risk of filtering genuine human activity as people can open an email & click any link within the span of 2-3 seconds.
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