Bolded line in WebPage Report?

[Jessica_Ruffalo]

Hi, I ran a webpage report and in reviewing the results I've noticed that some lines are bolded and others are not underneath Anonymous Lead.  Why is that? But then it's not consistant either. See below, how Amazon.com is bolded - but then I have other Amazon.com not bolded...  


 

[Valerie_Armstro]

Hi Jessica, 

A company's name in bold indicated that it is a company, not an ISP.

https://community.marketo.com/MarketoArticle?id=kA050000000KypZCAS

[Jessica_Ruffalo]

Hi Val,
Thanks! So it's an ISP if it is not bolded, and a company if it is.  Thank you for clarifiying and for the link!

I didn't realize Amazon was an ISP - could that be kindles?

[Valerie_Armstro]

I'm not entirely sure.  From a quick Google search, it seems like it could be traffic from Amazon Web Services (which Kindles use).