Recently my company has incorporated our blog onto our website. The next step is to set up a subscription form on our landing pages and emails.
My question/discussion to the community is more regarding the archive blogs. When a new individual subscribes to the blog I understand they should receive all posts going forward, but how do you handle previous blogs. Do you send those to new individuals with an "in case you missed it" theme, or leave them on the site and allow individuals to read them if they have time once on the website?
Typically I would only send old blogs if they are relevant, for example, I may set up nurtures that promote the content based on user behavior. I would let them consume that content on their own.