Let's say I am late to the Black Friday Campaigning. Very Late as in I would have liked to have primed the client weeks ago leading up to Black Friday and Cyber Monday.
Now I am scrambling. I have 4 prepped and I am looking for a sequence strategy.
Is any of this logical?
Thoughts? Suggestions?
I don't think E-mail #3 is a good way to go. It's a mixed message that tells them buy today but don't because the deal is still good later.
I might send #3 Best Price today on Friday and make #4 Deal held over, due to popular demand we are extending the sale until Monday. You could send that Saturday. Than maybe a Monday (or stay Sunday) Today/Tomorrow is your last chance for deals e-mail.
Love the way you think Chris. Thanks