Re: Best Way to Track Statistics in an Engagement Program?

Mikes_Jones
Level 8

Best Way to Track Statistics in an Engagement Program?

Hello,

Currently I have an engagement program set up, consisting of stand-alone emails, each being placed in its own stream.

However, I've read that this is not best practice, especially if you're tracking the analytics closely.

I also read that an email program cannot be placed in an engagement program.

So my question is, what is best practice for keeping track of email activity (opens, clicks, etc - basically similar to email campaign "results" when working inside an engagement program?

Thanks!
Tags (1)
3 REPLIES 3
Bruce_Jeffers
Level 4

Re: Best Way to Track Statistics in an Engagement Program?

Your Engagement program emails (nurture emails) will still show up in your Analytics section, in the Email Performance reports.

This is where I go to see opens, clicks, unsubscribes, etc. for nurture stream emails.
Michelle_Tizian
Level 10

Re: Best Way to Track Statistics in an Engagement Program?

If you create an engagement performance stream report you can also see the things that Bruce mentioned above including the engagement score. 
Josh_Hill13
Level 10 - Champion Alumni

Re: Best Way to Track Statistics in an Engagement Program?

Run an email performance report on the emails in the Streams.