Re: Best way to mirror bounced lead reports created in Marketo to a SFDC report for sales follow up

ahc5
Level 2

Best way to mirror bounced lead reports created in Marketo to a SFDC report for sales follow up

We have created reports in Marketo for our bounced leads, but need a way to surface the bounced leads with sales for follow-up by creating a salesforce report. Has anyone done this before or know best practice or where to start?

1 REPLY 1
Mariah_Mattick
Level 4

Re: Best way to mirror bounced lead reports created in Marketo to a SFDC report for sales follow up

A couple options you could consider:

1. Track the bounces as a Campaign Member Status within the Salesforce Campaign, if you're using Salesforce Campaigns and tracking statuses. This will show on the Lead / Contact Campaign History. 

2. Set a custom field in Salesforce indicating that the email address has bounced. 

 

Best of luck! 

Mariah Mattick