Guided landing pages do not make it easy to add a script, for instance if you need to add some Google adwords or any other type of conversion code "on the fly".
Here are the methods I have found so far, with some pros-and cons.
| Method | Using
| Pros | Cons |
|---|
| Add the script to the LP template with some variables to activate it and set parameters | | | - Not flexible at all (if you want another script, you need a different LP template)
|
| Add the script to a web file (stored in Marketo if necessary), then add a variable to the LP template and implement a <script src="${scripturl}"> within the template. | | - Quite robust
- Flexible
- Can be set at asset level
| - Only 1 script possible
- No <noscript> version of the tag. But is this an issue? IF JS does not work on the browser, the Marketo form will not display anyway.
|
| Add the script to a web file (stored in Marketo if necessary), then add a token to the LP template and implement a <script src="{{my.token}}"> within the template. | | | - Can only be set at program token
|
| Add a snippet container at right place in the LP template, Create a snippet that includes the script (one snippet per different script or series of scripts) and let the users add the snippet script to the LP as needed | | - Safe as you can control tightly who can create/edit snippets
- Very flexible (our tests show you can freely add some JS scripts to snippets)
- Can be set at asset level
- Can also contain the <noscript> version of the tag
| - The script and <noscript> will necessarily be renderred within a <DIV>, since the mktoSnippet takes a div. But is this a problem?
|
| Create a variable on the LP, set it to "allowHTML=true" and let the user paste the script into it | | | |
| Add one or more scripts to web files (stored in Marketo if necessary), then add a variable to the LP template. Have the user to add the URI of the web files in this variable. Then have a JS code that injects the code from the files in the landing page at runtime. | | - Very flexible
- Enable many scripts if necessary
- Can be made to control the source of the files and therefore very secure
- Can be set at asset level
| - Is there a security issue with JS code injection? In this case, will need a secure server on which posting the injected files
|
| Add one or more scripts to web files (stored in Marketo if necessary), then add a program / folder token. Have the user to add the URI of the web files in this token. Then have a JS code that injects the code from the files in the landing page at runtime | | - Very flexible
- Enable many scripts if necessary
- Can be made to control the source of the files and therefore very secure
| - Cannot be set at asset level
- Is there a security issue with JS code injection? In this case, will need a secure server on which posting the injected files
|
I would love to read some feedbacks, ideas and experience. We will run some tests on the best ideas and summarize it here.
-Greg
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