Best Practieces for Email Preference Centre

Caryl_Mostacho
Level 7 - Champion Alumni

Best Practieces for Email Preference Centre

Does Marketo or any Marketo customers have any best practices for setting up Email Preference Centre?
1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: Best Practieces for Email Preference Centre

Yes,

Please see my other threads and this slideshare. There are tons of options, so you need to decide on:
  • channels you'll use - events, roadshows, webinars, emails
  • types of comms - blog, invitations, promos, etc
  • what should be displayed
  • how to manage the lists so you know who opted in/out
  • how to comply with various laws
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management