Best practices of suppressing purchased lists

[Anonymous]

Hey folks,

do you think there is any common best practice of suppressing purchased lists from emails? We started to buy small lists and the point is in sending 1 "personal" email on behalf of sales rep to each of them. We don't want them to get batch emailings until they perform a significant activity, e.g. go to our website and download stuff.

All I can think of is creating triggered campaigns that would set Marketing Suspended as "true" for new leads created by list upload, and "false" in case they show their interest. But maybe there are better ideas? 

[Anonymous]

Hi Elena,
if I understand correctly I think you should build up any kind of "qualification" process. There are several ways but an easy one in my opinion would be to setup a field (for example batch qualified: yes or no) and filter for this criteria and set all people who match the crtieria you want to "batch qualified: yes". You could also go one and segment customers/prospects more detailed and offer a Preference Center so that they can modify what they are interested in.

But I don't really understand why you don't want to send them anything.

Best regards

Steffen

edit: And I don't think Marketing Suspended is the best idea. You would need to just segment for people of your list and then move them back. But just my opinion.

[Anonymous]

...What about using the field "Lead Source" here?

[Anonymous · Accepted solution]

Elena,

My first thought is to do as you suggested and mark them as marketing suspended if lead source is 'list purchase'/'list upload' etc. Then, you can set a trigger campaign to change Marketing Suspended to 'false' once they a data value (lead score) changes/hits a specific value or the lead takes a specific action. 

[Josh_Hill13]

Generally I would not add these to your database at all. Better to have the list owner send the email and drive them to a Marketo LP so they can opt in.

[Anonymous]

Big thanks to all!

@Kara, I like your idea about lead score and I think this will work for us.
@Josh, you're absolutely right but sometimes it's not just my decision 😉