Best practice - List or Custom Field?

[Simon_Lessard]

Hi everyone,

I'm redesigning our email preferences center and as I start planning things out, I am wondering what best practices you would recommend for a leaner or better performing instance between:

A) Boolean custom fields for preference categories and manage it as people subscribe/unsubscribe to those.

B) Static lists in which people are moved in/out as they subscribe/unsubscribe to categories.

Thanks for your insights,

Simon

[Justin_Norris1]

I also prefer fields.

• Easier to work with on forms.
• Easier to make visible in your CRM.
• Easier to report on in other systems.
• Less smart campaign overhead adding and removing people from lists.

[Simon_Lessard]

I like those arguments!

[Josh_Hill13 · Accepted solution]

+1

I've tried this several ways. Fields are a must. See my site on this.

Building a Full Subscription Center in Marketo - Marketing Rockstar Guides

[Simon_Lessard]

Thanks Josh, very helpful!

[Joey_Forcelli1]

Hey Simon,

I would use custom fields rather than static lists.

J