Best practice for setting up Programs when Marketing to Multiple Digital Channels?

[Parth_Thakkar]

Hello, our team is set to start marketing to 3 digital marketing channels:

1. Facebook
2. LinkedIn
3. Google Ads

All three channels will send traffic to the same demo form for now (with the possibility of channel specific demo forms in the future)

I was wondering what the best practices are with respect to setting up Programs for these, more specifically, do we just setup 1 Program for all 3 channels and label it as "Digital Marketing"

OR

Do we setup 3 programs, 1 for each channel?

Any insight here is incredibly appreciated!

[Grace_Brebner3 · Accepted solution]

Hey Parth, 

There's legitimate reasons for either approach, but in my opinion, creating individual programs for each channel would be excessive - & especially so if they're all using the same form, largely serving the same purpose. Rather, I would be tracking the referring UTM through hidden fields on the form, and using a single program set up. This will be more efficient than multiple programs, while still allowing you to report on performance at the referral source level.

Hope that helps

[Parth_Thakkar]

Makes sense! Thank you Grace!