Best Practice for Decision Maker/Influencer list

[Anonymous]

Hello All,

I was wondering what values you use when trying to find out if the lead is a descision maker, I've seen fields like:

I am the:

• decision maker
• end user
• purchaser
• evaluator

things like that. What are the fields used by you all? Thank you in advance.

Shweta.

[Josh_Hill13]

Usually use Title/Function to help sort that out. That only works in some situations of course. The problem with a direct ask is many people will just lie on the form to obtain what they want.