Best platform for prerecorded webinars with Marketo

[Cliff_Johnson]

Looking for some opinions on the best platform for prerecorded webinars that has a good integration with Marketo. We have been using GTW for live weekly webinars and it works great with Marketo, but my organization wants to move to prerecorded webinars. GTW has a service called "simulated live", but these do not sync with Marketo ( ).

[Anonymous]

We use a combo of On24 and Vidyard - its amazing!!

1. ON24 rocks as far as being able to offers, documents, polls, questions, etc in a simulive environment and the integration with Marketo rocks.

2. We use Vidyard for our "OnDemand" Webinars because of the great integration with Marketo and the ability to see how much of the video they watch plus it super easy to build a resource page and you can put forms embedded in the video

3. We don't do sim-u-live, we set it and forget it due to running them globally (multiple timezones) (yeah we lose some of the interactions, but my labor costs are way reduced and we have yet to have anyone complain or honestly even notice that no one is monitoring the webcast.) 

I have tried them all (except Zoom) with Marketo and hands down ON24 has been the most reliable, easy to use, (the transcript feature is kick ass if you are doing global) and bug free integration with Marketo.

When I spent my OWN money on tech stack - Marketo, SFDC, ON24, Reachforce (forms), Vidyard, Ringlead, and Cloudwords (I would add Tableau for Data Warehouse and reporting but never really had the need due to size)

My 2 cents

Marketo Super Admin/User since 2008

Melissa

[Carrie_Chandle1]

Hi Cliff. I haven't used On24, but we've decided to migrate all of our recorded webinars to Vidyard and leverage their integration so we can see % completion on the contact record. We can't leverage polls with Vidyard, but it's much better than using the GoToWebinar recording functionality.

[Anonymous]

Hi Cliff,

We use GTW sim-live prerecorded webinars and integrate it with Marketo seemlessly. In order to send to GTW from Marketo we use a webhook, and in order to hear back from GTW we use API.

We looked into On24 and may still end up later down the road, but the cost is high since we only host 4 webinars a year. Best of luck!

-Kate

[Stephanie_Kell1]

Kate - is this an additional service of GTW or included in the traditional webinar packages? We've been struggling with this and haven't found a good solution.

[Amy_Goldfine]

Kate - whose webhook/API do you use?

On Thu, Nov 8, 2018 at 9:43 AM Kate Jones <marketingnation@marketo.com>

[Anonymous]

It is Go-to-Webcasts. Their support team is surprisingly helpful and will help you get it all set up!

[Anonymous]

ON24 is a great option that allows for on demand as well as simulive webinars. This allows your presenters to answer questions during the live session. The webinar platform also excels in end user experience  - Q&A, surveys, polls, resources, etc. Best of luck with your selection!

[Tatiana_Tilearc]

Have had good results with GoToWebinar

[marija_Milanova]

Hi Cliff,

I have done Simulated webinars with GTW and treated them same as a live webinar. You can still sync the data with marketo. The setup is the same as when you have a live webinar, but instead of going live in GTW, you press play on the video

You need to make sure the video is uploaded in GTW. When you are in the practice session, you can choose to share the video from the options instead of desktop. I would suggest to stick with GTW and no need to look for another one just for this reason.

[SydneyMulligan]

I have tried this and found the quality to be quite poor. Did you have that problem?

[marija_Milanova]

IT depends on your video quality. We have uploaded 150mb video in GTW and the resolution was great. If your video has a poor quality when you upload it, then it will look poor. It worked really well for us, just like a normal webinar, nobody from the attendees knew it is pre-recorded.

[Denise_Greenb12]

Hi Cliff,

A number of my clients use BrightTALK for this.

Best,

Denise

[Amy_Goldfine]

We also have used BrightTALK to replay webinars. It's very easy—they set it up for you and it runs at the scheduled time and you don't even have to be on the platform at that time.

[Sonali_Jadeja3]

We use On24 too. It has pretty sleek integration with Marketo, which is based on custom objects but does the job for us!

[ChristinaZuniga]

I love ON24, they have a simulive webinar so that any webinar you record on their platform live can be turned into a simulated live webinar at any time rather than promoting an existing webinar On Demand. It's saved us a ton of time and effort, especially in marketing these existing webinars to new leads while letting them act as if the event itself was live. I also prefer the integration, because while the Marketo one is the same, the Salesforce side is not. ON24 has a double integration - Marketo for attendance and Salesforce for polls, questions, etc. So I can pull in survey questions and answers into Salesforce Campaigns (AWESOME!).

The downside is that I haven't found the ability to upload a webinar from another platform onto ON24 and then run a Simulive - I believe you have to record the webinar on their platform and then run Simulive off of it. That means that I had to create a stable of existing webinars before I could start doing Simulive, but it's been a pretty good system for me in general!

[Anonymous]

If you are able to download the file as an mp4 from the other platform you are able to upload as a video. I have in the past uploaded mp4s as a video and promoted as a "live" webinar and the video automatically plays once it hits the scheduled time and date. The Q&A function is still there for people to ask questions. Either we have made mention that questions will be answered directly via email and/or the video had a canned Q&A session and act as if we ran out time but will respond to questions we didn't get to. It can be done

[SydneyMulligan]

I have found this helpful in industries with strict compliance regulations too. I used to use On24 with Financial Services companies and we would often pre-record the entire webinar, send it to compliance to approve, then run it Simulive.

[Michael_White]

It's a bit of a workaround, but if you can download the recording as a video file from the other platform, you can upload it to ON24 and essentially use it as a simu-live webinar -- but you're actually setting it up as a "live" session in ON24.  I think the only catch with this scenario is that a person does need to log in on the ON24 back-end and press "play" on the video to actually make it start.  I did this a lot in a previous role -- it's generally not a big deal, especially if you're having someone on live to monitor questions from the attendees.

[Amy_Goldfine]

What's the end-user experience like for this? We've talked about doing this for our weekly demo. Did you ever have people live (on mic) at the end answering questions or just via chat?

[Gerard_Donnell4]

We always start the recording by saying

"We kept todays webinar to 30 minutes to allow the most amount of people the ability to fit it into their busy day. Because of this, we will not be answering any questions live, if you do have a question please ask it in the questions area and myself or one of the team will get back to you as soon as possible."

This means we don't have to have a SME waiting or present at every webinar. If a question gets asked they get the email and can respond by phone or email depending on what is best.