I am very curious of others' specific marketing dashboard KPIs and provider used to create it (e.g. RCA, SFDC, Domo, Tableu, etc.) and your perspective on what's working and what isn't working.
I'd like to jump out of SFDC and we haven't yet invested in RCA so I wanted to know if it provides the "complete" solution.
I am interested in this topic as well. We have RCA and we are looking for a tool (like Tableau, Domo, Gooddata, etc) to tie in our MKTO analytics and SFDC analytics into a great dashboard. Anyone have experience with these??
Thanks Josh. Do you have any examples from your diverse work w/ Marketo showing good visualizations of key metrics? Or maybe a link to some proper whitepaper on the topic? Marketo's guide to analytics gives good examples of KPIs to track but not how to lay them out in dashboard format. Of course, not being an RCA customer, I may be speaking out of line if those visuals are prepackaged with RCA.
RCA is a pretty strong tool, but my understanding of Domo is it is more holistic, that is, it brings together ALL data from both systems more than RCA does.
I don't know much about Tableau, but it seems to require more setup and functions more like Cognos.
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