Best Lead Database Clean-up Practices

[Anonymous]

Hi Everyone, 

I wanted to clean up my lead database in Marketo and I was wondering what best practices do you guys use?  Other than removing hard bounces, invalid emails, etc. what other criteria should I consider?

Thanks for your help 🙂

 

[Kim_Allen]

@JoshHill wrote this awesome article on cleaning up your database! http://developers.marketo.com/blog/how-to-clean-your-marketo-database/

[Bruce_Jeffers]

In addition to the great suggestions in Josh's article, we also have a couple of Smart Lists that search for junk data entry in certain fields, like First Name, Last Name, Email Address, Company.

For example:  If the First or Last Name contains "test", "demo", "asdf", "abcd", etc. ... we consider those as junk leads and purge them each month.  Same criteria can apply for Email address or Company Name too.