B2B wake the dead campaign ideas?

[Anonymous]

Does anyone have ideas for a B2B wake the dead campaign? We're planning to do an email and print campaign to flush out old contacts and leads from our CRM. We're hoping to come up with a compelling (yet generic) approach that makes sense for all audiences - customers, prospects, partners and consultants.

Thank you!

[Anonymous]

Hi Kate,

There was a great presentation at the 2013 Summit on Zombie campaigns.  Check it out:

https://community.marketo.com/MarketoResource?id=kA650000000Gu28CAC

It should give you plenty of ideas for your campaign.

Best, Thomas

[Anonymous]

We did this but on a very small scale for a select demographic. They all had an interest in common - using a trial version of our software and they were all students / professors.

We ran a campaign that involved a very very discounted version of our EDU software version. If they were interested, they had to fill out a form and we would contact them with the info on how to purchase.  I think roughly 1K were involved in the process and we got a few bites.

Another tactic we implemented was to our database- those that filled out a form won free a free training course. Something we offer in our business, but never free.

Just some ideas.

[Anonymous]

I started to watch the video and got a few ideas - thanks for mentioning it.

Jackie, thanks for the post! For the people that didn't reply to your email, did you only delete people that were hard or soft bounces?

Kate

[Anonymous]

Hard bounces only -  soft bounces could be a reason of things. I'm afraid to delete those!