B2B SaaS Email and Lead Channel Industry Success Benchmarks

[Anonymous]

Hello,

I'm writing because I'd like to know if you know what the B2B SaaS industry benchmarks would be for the metrics below? Are there reliable third-party sources or studies you can refer me to? I believe Marketo used to have an email marketing survey you could take? Not sure if they still do. Any feedback would be great!

Metric Benchmarks
1) Email Deliverability %-
2) Email Open %- 
3) Email Click %-
4) Email Clicked-to-Open %-
5) Website Channel Lead Conv %-
6) Paid Channel Lead Conv%-
7) Tradeshow Channel Lead Conv%-
😎 Webinar Channel Lead Conv%-
9) Phone Channel Lead Conv%-
10) Social Channel Lead Conv%-

All the best,

Andrew
 

[Josh_Hill13 · Accepted solution]

try this
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/

[Anonymous]

Thanks Josh! Very helpful sir!
-Andrew