So our team wants to initiate each nurture flow with an email that looks like a personal reach out to all qualifying prospects before potentially moving them to the traditional Marketo nurture flow. However, this is dependent wholly on whether or not the prospect replies back to the initial email. If they reply to book a call, we don't add them to a nurture flow. If they don't reply, we reach out one more time before adding them to the nurture flow.
1. Initial "cold email" personal outreach to lead
1a. If lead replies back to 1st email --> we book a call and our sales team takes over
1b. If lead ignores 1st email --> 2nd personal email outreach
1c. If lead replies back to 2nd email --> sales team takes over
2. If lead ignores the 2nd email, lead is automatically added to Top of Stream of nurture flow
HOWEVER -- we are having trouble tracking the 'Reply Back' feature. Is there any way to track who replied back and automate that step? Or are we forced to do it manually?
Please advise. Thank you!
In order to track human replies (i.e. hitting the Reply button) you need a separate service. SiftRock is one; you can also build your own using Email2DB or comparable products.