Avoiding false positives when looking for .ca emails

[Matt_Stone2]

While putting together my smart campaigns to deal with CASL, I noticed some false positives when filtering by email address CONTAINS ".ca" -- an example being chris.carlisle@uscompany.com

Any ideas how to avoid these situations?

[Anonymous]

Due to many of our lead and company records not having populated country fields, I’ve created a series of smart lists to find other populated attributes that show them as Canadian:  a province in a state field, the first three letters of a Canadian postal code in a postal code field (codes were found on Wikipedia), phone numbers starting with a Canadian area code, or the inferred country being Canada. When running the lists I first look at the lead data, and if that doesn’t give me an answer I look at its company record.  

[Anonymous]

You could use a combined approach and use the country filter or email address contains ca.gov to pull in a few more names. You could also look for Canadian telephone country codes.

[Anonymous]

We're about to handle this and are going to use the country filter to run our campaigns, if that's any help.

[Michelle_Tizian]

Marketing suspend will be my friend.  

[Matt_Stone2]

I don't know about you, but I know I got into marketing for the anti-spam compliance part. It's a blast!

[Michelle_Tizian]

Yeah I created 2 smart lists just to be sure, and one was for the country filter and the other for the .ca.  I went with the country.  Ugh and then there's still some in SFDC that's not even in Marketo yet which I'll have to deal with at some point.  

[Matt_Stone2]

I didn't actually check to see whether any of my Canadian leads have .ca, and if they do, if the country matches. I guess it might be worth just ditching the .ca filter and only going with the country/inferred country approach.

[Michelle_Tizian]

Yeah I noticed that on my smart list too and good thing I didn't go forward with my smart campaign, because not all that are from Canada have the .ca on their email.  As a matter of fact out of the 1002 Canadians that are in our database, only 2 have the .ca on their email.