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Level 3

Hello

I just pulled my first Lead Transition Time report on Revenue Cycle Analytics and I'm finding that the definitions for the fields are a bit unclear. I'm looking at the Avg Transition Time for my leads in 2014 and I would like to know how a lead falls into the January bucket as opposed to the June bucket.

Does a lead get counted in the January bucket if that's the month when the lead moved from one stage to another or does it get counted if that's the month that the lead was created?

So if a my report shows that in January, it took an average of 50 days for leads to move from Opted In stage to Marketing Qualified and in June it took an average of 100 days, does that mean that the campaigns we were running in January were performing better than the ones we ran in June?

I'm mainly having trouble understanding how to read this report.

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Level 10 - Champion Alumni

Re: Avg Transition Time Explanation Please

https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

which seems to indicate that the Month shown is the month the lead joined the Model or the Stage.

there was another article that showed the formula for transition times and balances:
https://community.marketo.com/MarketoArticle?id=kA050000000KzYR
5 REPLIES 5
Level 10 - Champion Alumni

Re: Avg Transition Time Explanation Please

https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

there was another article that showed the formula for transition times and balances. I cannot find it right now.
Level 10 - Champion Alumni

Re: Avg Transition Time Explanation Please

https://community.marketo.com/MarketoArticle?id=kA050000000KzY7

which seems to indicate that the Month shown is the month the lead joined the Model or the Stage.

there was another article that showed the formula for transition times and balances:
https://community.marketo.com/MarketoArticle?id=kA050000000KzYR
Level 3

Re: Avg Transition Time Explanation Please

Thanks these articles clear things up a lot
Level 9 - Champion Alumni

Re: Avg Transition Time Explanation Please

Does anyone know the new links for the ones mentioned here? I'm trying to figure out how the average transition time is calculated and cannot find it anywhere. And with the new community, the old links don't work anymore.

Level 8 - Champion Alumni

Re: Avg Transition Time Explanation Please

Same here! Would be great if someone in Marketo could restore those articles, right now there is very little information available on RCE reports in the product docs