We produce a couple of newsletters/content pieces a day from our website for our customers. At the moment our editorial team will select our top 10 news stories and the website will generate email code for us. We then copy this code into Marketo manually and send the email.
I am looking to automate this process (as we have a lot of skilled internal resource) by getting it set up so that once the newsletter is ready in the website our editors can just "click" a button and the website will automatically do everything needed and send the email for us (ideally at a very specific time so that we can make our newsletter reliable). Does anyone out there have any resources they could share with me or advice on how to achieve this?
Any advice on getting this automation set up would be amazing.
If your team can set this up as a Blog post in RSS (you don't have to publicly share it), you can use Perkuto's Digesto to automate this entire process.
Just be clear with your audience that they will get X frequency emails.
Thanks for this Josh. I guess I was hoping there might be a simple document out there with the process on it for manually achieving this, as with most things in life I am trying to avoid any extra third party cost.
Hi Simon - We are building something similar but with a third party as we couldn't figure this out on our own. It's pretty cheap all things considered and I'm happy to send you contact info and our expected costs via DM if you are interested.
That would be amazing if you could provide me with that information. My email address is email@example.com.