Auto fill forms from email clicks?

[Anonymous]

I may be missing this completely, but is is possible to auto-fill a form if the lead has never been to our website BUT Marketo has their info.

For example, we import a list of leads from a trade show, and send them into a stream.

If someones clicks on that email, and arrives on a landing page, wouldn't it make sense that Marketo recognizes the lead that clicked and auto-fills that form with the person's data (name title, email, etc.) Is that already possible, if so, does it require adding token info into the form settings?

It seems silly that this wouldn't be an option. If we are sending an email to someone, we already have their info, so we should pre-fill the form for them. So all they have to do is click

Send HALP