Attributing Ungated Marketo Hosted PDF Opens Via Link Click to Known Visitors

[jengcalendly]

We have a few ungated assets that we don't want to put a gate in front of but we would like to have visibility into who interacted with them / how many times a known visitor interacted with them. These assets will be linked to from a regular marketing web page as a CTA. 

Ex: Known visitor comes to the site > Sees a solution that interests them and visits the page > On that page they see a CTA that they click. Behind that click is a Marketo hosted PDF Asset.

This will be different assets on different pages.

How do we account for/attribute which asset they interacted with/clicked on link to get? How do we report on the sum of these events?

Thank you 🙂 

[SanfordWhiteman · Accepted solution]

As the title of your post suggests, you’ll get a Clicked Link activity for these PDFs.

If you want better attribution (which I recommend) use a form with Known Visitor HTML. The form can look exactly like (actually is) a link. But when clicked, it submits a form. You can then use hidden fields to populate utm_params, etc.